Reputation Management through Quality Translation Services

Posted by G3 Translate on Nov 15, 2017 3:47:00 PM

Companies spend millions of dollars managing their reputations online to reduce negative press and increase appeal to a global audience. While the costs of a poor reputation are immense, reputation management represents a big expense for companies. While paying to clean up a poor reputation whether true or false, some thought should also be placed on how to prevent reputation loss. For brands with global footprints which span over multiple languages, finding a quality translation service is one point where companies need to be vigilant. Proactive reputation management includes proper vetting of all vendors, but when you cannot read a vendor's output in your own native language, reputation management can be even more complex.

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Topics: Accurate Translation, Cultural Knowledge

Why Cultural Knowledge is Key for Successful Translations

Posted by G3 Translate on Nov 1, 2017 11:51:00 PM

Remember that time in 1977 when President Jimmy Carter abandoned the U.S.? No? Oh yeah, that’s because it never happened. But that’s what he said in his address during a visit to Poland – in the first trip of his presidency. At least, that’s what the Polish audience thought he said. What he actually said was, “…when I left the U.S.” It’s just the difference between going on a business trip, and turning your back forever on the country you have been elected to represent. It’s also a real-world example of an interpretation mistake caused by a lack of cultural understanding. 

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Topics: Accurate Translation, Cultural Knowledge

Top 11 Podcasts for Busy Professionals

Posted by G3 Translate on Oct 15, 2017 8:15:00 AM

As a busy professional it’s always go, go, go. If you travel for your career, there are bound to be downtimes at the airport, Uber travel time, or a few evening hours stuck in the hotel. Looking for some entertainment and education that won’t keep you up too late to make it to the 8 AM conference call? Check out these 11 recommended podcasts for the busy professional!

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Topics: Podcasts

Translate This: Funny Idioms That Defy Direct Translation

Posted by G3 Translate on Oct 1, 2017 1:55:00 PM

I asked directions to the store, this guy said, "Well that's just a hop, skip and a jump away." ... "Well that's not how I'm getting there...You got directions for those who are walking?" - Mitch Hedberg

Wordplay, metaphor and colloquialism can all be particularly difficult to translate. A perfect example of this difficulty is evidenced in translating idioms. Idioms are phrases that we use as expressions of sentiment, but the literal words used are often misunderstood when taken out of context. Believe it or not, most idioms aren’t universal. 

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Topics: Idioms

From Philadelphia to Filadelfia and Everywhere in Between: The Case for Cultural Awareness of your Target Market

Posted by G3 Translate on Sep 15, 2017 12:26:00 PM

Through professional and culturally relevant translation you can break through language barriers to not only communicate your thought but also do so in a way that helps the listener engage in a meaningful way. The translator should take the burden of not only translating the very words of the message, but also be sure they are conveying the meaning. Cultural awareness is imperative because culture is much more tightly bound to language than most people understand at first glance.

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Topics: Accurate Translation, Cultural Knowledge

10 Best Apps for International Business Travelers

Posted by G3 Translate on Sep 1, 2017 9:05:00 AM

When you travel overseas for work, it can bring on a whole litany of issues to deal with. You do have devices right in your hand that can help you with that, which is great news! These are obviously your smartphone and tablet. There are fantastic apps you can download that will cater to the busy international business traveler. Here are 10 of the best apps to download right now that might help you out.

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Topics: International Travel, Apps

Understanding How Cultural Differences Impact Business Around the World

Posted by G3 Translate on Aug 15, 2017 4:15:00 PM

You don’t have to travel far to know you’re no longer at home. Language is the first consideration most have when they travel abroad. But any seasoned traveler can tell you that even if the language doesn’t change, cultural experiences can be radically different in a new country. Ever visited the loo* in England, or been asked if you were free in the avro* in Australia? You can learn a language and study up on your slang, but there are still other cultural differences you should consider when doing business around the world.

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Topics: International Travel, Cultural Knowledge

Cultural Nuances in Translation: Life Beyond Google Translate

Posted by G3 Translate on Aug 1, 2017 3:15:00 PM
It’s often joked that the U.S. Mason Dixon Line is the division between “y’all” and “youse guys.”

This joke is an oversimplification, of course, but it serves as an illustration of the types of cultural divisions in linguistics that exist all over the world. Braces in Britain are quite different from braces in the U.S. So are chips. And most languages don’t even have an equivalent of the Scottish “tartle” - that second of hesitation when introducing someone, because you forgot their name.

These are all light-hearted examples of how important culture is to language and translation. For businesses requiring accurate translation work that conveys their message, however, the matter isn’t humorous at all. Overlooking a significant cultural translation nuance can cause embarrassment and confusion, and wreck the appearance of legitimacy for a business.

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Topics: Accurate Translation, Cultural Knowledge

Test Driving a Translation Services Partner

Posted by G3 Translate on Jul 15, 2017 3:03:00 PM

Every day we work with marketing professionals who are juggling diverse projects, clients and deadlines. We know that adding vendors to the mix can be a bit daunting. But when marketing research must be translated to get global feedback, you need a translation service provider with experience in the insights industry. 

Our long-term clients know the value we bring to the table. From our local linguists, to our sensitivity to cultural nuances and our quality control process, the G3 Translate way delivers meaningful translation for your insights project no matter where the work takes you. We know what is important to our clients and we offer these issues for consideration before choosing a translation team for your research projects. 

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Topics: Accurate Translation

Does Your Vendor Speak Your Language?

Posted by G3 Translate on Jul 1, 2017 3:45:00 PM

To get the message across, global businesses must speak to customers in their language. Translation solutions help cross language barriers, but they can become difficult if the vendor isn't speaking your language in other ways. Here are three challenges to be aware of when choosing a partner for translation services.

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Topics: Accurate Translation, Cultural Knowledge

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