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From Philadelphia to Filadelfia and Everywhere in Between: The Case for Cultural Awareness of your Target Market

Posted by G3 Translate on Sep 15, 2017 12:26:00 PM

Through professional and culturally relevant translation you can break through language barriers to not only communicate your thought but also do so in a way that helps the listener engage in a meaningful way. The translator should take the burden of not only translating the very words of the message, but also be sure they are conveying the meaning. Cultural awareness is imperative because culture is much more tightly bound to language than most people understand at first glance.

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Topics: accurate translation, cultural knowledge

Cultural Nuances in Translation: Life Beyond Google Translate

Posted by G3 Translate on Aug 1, 2017 3:15:00 PM
It’s often joked that the U.S. Mason Dixon Line is the division between “y’all” and “youse guys.”

This joke is an oversimplification, of course, but it serves as an illustration of the types of cultural divisions in linguistics that exist all over the world. Braces in Britain are quite different from braces in the U.S. So are chips. And most languages don’t even have an equivalent of the Scottish “tartle” - that second of hesitation when introducing someone, because you forgot their name.

These are all light-hearted examples of how important culture is to language and translation. For businesses requiring accurate translation work that conveys their message, however, the matter isn’t humorous at all. Overlooking a significant cultural translation nuance can cause embarrassment and confusion, and wreck the appearance of legitimacy for a business.

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Topics: accurate translation, cultural knowledge

Test Driving a Translation Services Partner

Posted by G3 Translate on Jul 15, 2017 3:03:00 PM

Every day we work with marketing professionals who are juggling diverse projects, clients and deadlines. We know that adding vendors to the mix can be a bit daunting. But when marketing research must be translated to get global feedback, you need a translation service provider with experience in the insights industry. 

Our long-term clients know the value we bring to the table. From our local linguists, to our sensitivity to cultural nuances and our quality control process, the G3 Translate way delivers meaningful translation for your insights project no matter where the work takes you. We know what is important to our clients and we offer these issues for consideration before choosing a translation team for your research projects. 

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Topics: accurate translation

Does Your Vendor Speak Your Language?

Posted by G3 Translate on Jul 1, 2017 3:45:00 PM

To get the message across, global businesses must speak to customers in their language. Translation solutions help cross language barriers, but they can become difficult if the vendor isn't speaking your language in other ways. Here are three challenges to be aware of when choosing a partner for translation services.

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Topics: accurate translation, cultural knowledge

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