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From Philadelphia to Filadelfia and Everywhere in Between: The Case for Cultural Awareness of your Target Market

Posted by G3 Translate on Sep 15, 2017 12:26:00 PM

Through professional and culturally relevant translation you can break through language barriers to not only communicate your thought but also do so in a way that helps the listener engage in a meaningful way. The translator should take the burden of not only translating the very words of the message, but also be sure they are conveying the meaning. Cultural awareness is imperative because culture is much more tightly bound to language than most people understand at first glance.

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Topics: accurate translation, cultural knowledge

Understanding How Cultural Differences Impact Business Around the World

Posted by G3 Translate on Aug 15, 2017 4:15:00 PM

You don’t have to travel far to know you’re no longer at home. Language is the first consideration most have when they travel abroad. But any seasoned traveler can tell you that even if the language doesn’t change, cultural experiences can be radically different in a new country. Ever visited the loo* in England, or been asked if you were free in the avro* in Australia? You can learn a language and study up on your slang, but there are still other cultural differences you should consider when doing business around the world.

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Topics: international travel, cultural knowledge

Cultural Nuances in Translation: Life Beyond Google Translate

Posted by G3 Translate on Aug 1, 2017 3:15:00 PM
It’s often joked that the U.S. Mason Dixon Line is the division between “y’all” and “youse guys.”

This joke is an oversimplification, of course, but it serves as an illustration of the types of cultural divisions in linguistics that exist all over the world. Braces in Britain are quite different from braces in the U.S. So are chips. And most languages don’t even have an equivalent of the Scottish “tartle” - that second of hesitation when introducing someone, because you forgot their name.

These are all light-hearted examples of how important culture is to language and translation. For businesses requiring accurate translation work that conveys their message, however, the matter isn’t humorous at all. Overlooking a significant cultural translation nuance can cause embarrassment and confusion, and wreck the appearance of legitimacy for a business.

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Topics: accurate translation, cultural knowledge

Does Your Vendor Speak Your Language?

Posted by G3 Translate on Jul 1, 2017 3:45:00 PM

To get the message across, global businesses must speak to customers in their language. Translation solutions help cross language barriers, but they can become difficult if the vendor isn't speaking your language in other ways. Here are three challenges to be aware of when choosing a partner for translation services.

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Topics: accurate translation, cultural knowledge

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