G3 Translate's Blog

Quality Counts: How to Measure the Accuracy of Your Translation

Posted by G3 Translate on August 16, 2018

Even on a linguist's best day, it's a challenge to measure the accuracy of a translation, outside of actually launching a survey (or other documents) and waiting to see how respondents react. Until you've put it to the test, the outcome can't be predicted. Translation service experts agree that even a minor mistranslation can put an entire project at risk. However, there are some key steps you can take to ensure that your translation hits the mark.

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Tags: Quality Translation, Cultural Nuance

Why You Need to Read "Kiss, Bow or Shake Hands" Before Your Next International Business Trip

Posted by G3 Translate on May 9, 2018

"Kiss, Bow or Shake Hands," written by champion international road warrior, Terri Morrison, is the perfect guide for anyone who is traveling to another country whether for business or for leisure. It covers the cultural etiquette and business practices of over 60 countries! Did you know that your body language, speech or appearance can insult others and cause your intentions to be completely misinterpreted? This book tackles tips about how to close deals, break the ice and navigate not only the business world but also avoid being a complete outcast socially. It is derived originally from a 1990s database of international tips that Booz Allen Hamilton, AT&T and DuPont used and is a wealth of information if you plan to work abroad, travel or collaborate with international teams. 

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Tags: Cultural Nuance

Color Your World: Avoid Cultural Taboos Internationally

Posted by G3 Translate on March 20, 2018

You may be a wizard when it comes to boarding passes, booking hotels and moving through various time zones, but your flair for corporate travel won’t take you very far if you offend your international colleagues. Most global marketing professionals know their words and phrases can either make or break them - cultural nuances change the meaning of our messages. But, the colors you use, either through your personal appearance or marketing peripherals, may speak even louder than your voice.

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Tags: Cultural Nuance

Why Cultural Knowledge is Key for Successful Translations

Posted by G3 Translate on November 1, 2017

Remember that time in 1977 when President Jimmy Carter abandoned the U.S.? No? Oh yeah, that’s because it never happened. But that’s what he said in his address during a visit to Poland – in the first trip of his presidency. At least, that’s what the Polish audience thought he said. What he actually said was, “…when I left the U.S.” It’s just the difference between going on a business trip, and turning your back forever on the country you have been elected to represent. It’s also a real-world example of an interpretation mistake caused by a lack of cultural understanding. 

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Tags: Cultural Nuance

From Philadelphia to Filadelfia and Everywhere in Between: The Case for Cultural Awareness of your Target Market

Posted by G3 Translate on September 15, 2017

Through professional and culturally relevant translation you can break through language barriers to not only communicate your thought but also do so in a way that helps the listener engage in a meaningful way. The translator should take the burden of not only translating the very words of the message, but also be sure they are conveying the meaning. Cultural awareness is imperative because culture is much more tightly bound to language than most people understand at first glance.

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Tags: Cultural Nuance

Understanding How Cultural Differences Impact Business Around the World

Posted by G3 Translate on August 15, 2017

You don’t have to travel far to know you’re no longer at home. Language is the first consideration most have when they travel abroad. But any seasoned traveler can tell you that even if the language doesn’t change, cultural experiences can be radically different in a new country. Ever visited the loo* in England, or been asked if you were free in the avro* in Australia? You can learn a language and study up on your slang, but there are still other cultural differences you should consider when doing business around the world.

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Tags: Cultural Nuance

Cultural Nuances in Translation: Life Beyond Google Translate

Posted by G3 Translate on August 1, 2017

It’s often joked that the U.S. Mason Dixon Line is the division between “y’all” and “youse guys.”

This joke is an oversimplification, of course, but it serves as an illustration of the types of cultural divisions in linguistics that exist all over the world. Braces in Britain are quite different from braces in the U.S. So are chips. And most languages don’t even have an equivalent of the Scottish “tartle” - that second of hesitation when introducing someone, because you forgot their name.

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Tags: Cultural Nuance

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