G3 Translate's Blog

Are You Sure You Meant What You Said? Staking Your Reputation on the Quality of Translation

Posted by G3 Translate on January 8, 2019

Marketing your product or brand in another country is exciting -- and risky. Relying on others to translate your verbatim message and your intended subtext can have a serious impact on your reputation once it's sent out. A quality translation will make you look great, while the opposite could have dismal effects.

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Tags: Cultural Nuance, Quality Translation

Nancy Hernon & Jamin Brazil: Speaking The Language Of Market Research

Posted by G3 Translate on December 19, 2018

She’s at it again! Nancy Hernon, CEO of G3 Translate and member of the Forbes New York Business Council sat down with Jamin Brazil of the Happy Market Research podcast to chat about the company and the translation industry as a whole.

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Tags: Quality Translation, Cultural Nuance

Why Working with an Experienced Translator is Better Than Doing It Yourself

Posted by G3 Translate on November 14, 2018

Sure, you may be multilingual. You're fluent in communicating in several languages and that's an amazing accomplishment. Or, you may have some highly-rated software that translates documents for you. That's terrific, too. It's not the same when it comes to the translation of market research materials. If you attempt to translate your surveys into different languages yourself, you're apt to run into challenges that could seriously derail your success. You're going to benefit greatly by working with a translation agency skilled in marketing. But why?

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Tags: Cultural Nuance, Quality Translation

Don't Show the Soles of Your Shoes

Posted by G3 Translate on October 11, 2018

As an expert in your industry, you are consistently updating your knowledge base with pertinent information and details about clients and corporate policies. You rely on knowing the facts and figures required to seal deals and work with partners. However, successful business trips abroad don't only depend on the details in your briefcase.

Having a working knowledge of cultural differences as you visit foreign nations is essential to your success around the world. Many of our American gestures are pretty commonly understood across the globe, but some of them are insults. Consider these gestures to avoid while traveling:

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Tags: Cultural Nuance, Travel Tips

Quality Counts: How to Measure the Accuracy of Your Translation

Posted by G3 Translate on August 16, 2018

Even on a linguist's best day, it's a challenge to measure the accuracy of a translation, outside of actually launching a survey (or other documents) and waiting to see how respondents react. Until you've put it to the test, the outcome can't be predicted. Translation service experts agree that even a minor mistranslation can put an entire project at risk. However, there are some key steps you can take to ensure that your translation hits the mark.

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Tags: Cultural Nuance, Quality Translation

Why You Need to Read "Kiss, Bow or Shake Hands" Before Your Next International Business Trip

Posted by G3 Translate on May 9, 2018

"Kiss, Bow or Shake Hands," written by champion international road warrior, Terri Morrison, is the perfect guide for anyone who is traveling to another country whether for business or for leisure. It covers the cultural etiquette and business practices of over 60 countries! Did you know that your body language, speech or appearance can insult others and cause your intentions to be completely misinterpreted? This book tackles tips about how to close deals, break the ice and navigate not only the business world but also avoid being a complete outcast socially. It is derived originally from a 1990s database of international tips that Booz Allen Hamilton, AT&T and DuPont used and is a wealth of information if you plan to work abroad, travel or collaborate with international teams. 

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Tags: Cultural Nuance

Color Your World: Avoid Cultural Taboos Internationally

Posted by G3 Translate on March 20, 2018

You may be a wizard when it comes to boarding passes, booking hotels and moving through various time zones, but your flair for corporate travel won’t take you very far if you offend your international colleagues. Most global marketing professionals know their words and phrases can either make or break them - cultural nuances change the meaning of our messages. But, the colors you use, either through your personal appearance or marketing peripherals, may speak even louder than your voice.

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Tags: Cultural Nuance

Why Cultural Knowledge is Key for Successful Translations

Posted by G3 Translate on November 1, 2017

Remember that time in 1977 when President Jimmy Carter abandoned the U.S.? No? Oh yeah, that’s because it never happened. But that’s what he said in his address during a visit to Poland – in the first trip of his presidency. At least, that’s what the Polish audience thought he said. What he actually said was, “…when I left the U.S.” It’s just the difference between going on a business trip, and turning your back forever on the country you have been elected to represent. It’s also a real-world example of an interpretation mistake caused by a lack of cultural understanding. 

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Tags: Cultural Nuance

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